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Thinking about hiring an SEO agency in New Zealand, but not sure what the process actually looks like? You’re not alone. For many business owners, SEO feels like a mysterious black box. But it doesn’t have to be that way.

At The Tech Tales, we believe in full transparency and collaboration. Whether you're a small business owner in Rotorua or running an online store in Wellington, here's exactly what you can expect when you team up with a New Zealand-based SEO agency like ours.

Step 1: Discovery & Strategy Session

Every great SEO journey begins with understanding your business. That means:

• Who your ideal customers are

• What problems your product or service solves

• Who your competitors are

• What your goals look like — more traffic, better leads, higher conversions

We’ll sit down (virtually or in-person) and map out where you are now and where you want to go. No technical talk — just a real conversation about how SEO can help your business grow.

Step 2: Deep Website Audit

Before we touch a single keyword, we take a close look at your current site setup:

• Is your website fast and mobile-friendly?

• Are there any crawl issues or broken links?

• Do you have duplicate content or missing metadata?

• Is your content structured in a way that makes sense to Google?

You’d be surprised how many SEO problems are hiding beneath the surface. We dig them up, fix them, and set the foundation right.

Step 3: Keyword & Competitor Research

This is where we start to get strategic. We identify:

• The keywords your potential customers are searching for

• The questions they’re asking

• The terms your competitors are ranking for

• Untapped opportunities you can own

Our goal is to position your website in front of the right people at the right time.

Step 4: On-Page SEO & Content Refresh

Now it’s time to optimize. We’ll update your website’s:

• Page titles and meta descriptions

• Headings and image alt text

• Internal linking structure

• Content layout and readability

If your content is outdated, thin, or just not performing — we’ll refresh it, rewrite it, or create something brand new that works better.

Step 5: Content Creation & Blogging

SEO without content is like a car with no engine. We help you:

• Create blog posts that answer real customer questions

• Build landing pages tailored to specific services or locations

• Develop content that earns links, shares, and trust

And yes — it’ll still sound like you. We match your brand’s voice, so it never feels robotic or forced.

Step 6: Link Building & Authority Growth

To Google, backlinks = trust. We work on building high-quality, local, and relevant backlinks to your website from real sites, not shady link farms.

This helps boost your authority and climb the rankings over time — naturally and sustainably.

Step 7: Monthly Reports & Optimisation

You’ll never be left guessing. Every month, we send a clear, no-fluff report that shows:

• How your rankings are changing

• What pages are performing well

• How much organic traffic you’re getting

• What we’re working on next

We don’t just “set and forget” your SEO — we continue to refine and improve it based on what’s working.

Why Work with a Local NZ SEO Agency Like The Tech Tales?

✅ We understand Kiwi businesses and Kiwi audiences✅ You get a local team who speaks your language (and knows the market)✅ No locked-in contracts — just results-driven partnerships✅ We genuinely care about helping your business grow